In questo progetto, abbiamo lavorato per dar vita a un'app per la salute che fosse funzionale, facile da usare, utile, moderna e piacevole all’occhio. Evolvendo il set di funzionalità, è stato fondamentale sviluppare un design intuitivo ma anche accattivante su tutte le schermate. Abbiamo, quindi creato icone personalizzate, illustrazioni ed elementi grafici basati su diverse forme che dessero l'idea di uno spazio organico e profondo.
Amicomed is a highly innovative app, developed by doctors and experts. The goal was therefore to represent and respect its scientific and professional side, while still being able to communicate in a simple, intuitive, and friendly way with people.
The typography combination of Alegreya Sans as a primary typeface and Work Sans as the supporting typeface keeps the perfect balance of clearness, originality, and friendliness. For numbers, we selected a specific monospace font to increase the readability of blood pressure values.
In the process of creating the user interface design, another vital point was the color palette. In order to balance a minimalist, business-like, and tech-oriented style with an engaging and modern style, we extended the brand identity color palette with new chromatic combinations.